Riddell, McCarthy team up for football

By Dion Clisso PrepsKC Managing Editor
Posted: August 28, 2015 - 8:22 AM



With the increased awareness of player health and safety in football, player protection and proper technique are of the utmost importance to high school football players as they begin the new season.

PrepsKC’s partner, The McCarthy Auto Group, is committed to furthering player protection and the education of student athletes in the Kansas City area by helping make new, smarter football technology available to select local schools.

PrepsKC has again engaged Riddell, the industry leader in football helmet technology and innovation, to deploy the Riddell InSite Impact Response System at five area high schools in a season long initiative designed to better protect those that play the sport we all love. This year players at Sumner, Wyandotte, Lee’s Summit, Spring Hill and Basehor-Linwood are a part of the program.

Helping schools in the Metro and player safety are a goal of the McCarthy Auto Group.

“McCarthy Auto Group is excited to extend our partnership with Riddell and their InSite system,” McCarthy Auto Group Communications Director Karl Kramer said. “This partnership will continue to link with PrepsKC and the Greater Kansas City Coaches Association, with hopes to continue to put ourselves in a position to be part of the solution ... solution being to support the education of new technologies to aid in the coaching, monitoring and mentoring of the young men who enjoy playing high school football.”

The Riddell InSite Impact Response System is an integrated monitoring and alerting tool designed specifically for the proactive protection of football players. Riddell developed InSite based on its Head Impact Telemetry System (HITS) and Sideline Response System (SRS), a technology that has analyzed nearly 2.5 million impacts since 2003. InSite is a helmet-based impact monitoring technology designed to alert when significant single and multiple impacts are sustained during a football game or practice. Coaches and sideline staff will now have Riddell InSite’s unique vantage point inside the helmet at the time of contact to alert the sideline staff of a potential issue.

“Riddell is committed to ‘Smarter Football’, a movement designed to advance the sport through the use of smarter tactics on the field,” Riddell Sales Representative in Kansas City Jerome Tucker said. “Our valued partners in the Kansas City area – McCarthy Auto Group, PrepsKC, GKCCA and the participating high schools – have joined Riddell to help create a better, safer and smarter game for those that play through the use of Riddell InSite this season. It takes a community to move the game forward and we appreciate the efforts of our partners to make this program possible.”

The McCarthy Auto Group has purchased six InSite Player Units and one handheld -Alert Monitor for each of the schools to be used with the schools’ existing inventory of Riddell Speed helmets. Riddell will work with each football team and staff to train and educate them on the system, while providing oversight throughout the season

The use of Riddell InSite helps coaches and trainers by providing them with “an extra set of eyes” on the field, which helps them better monitor the action. InSite also helps to identify players that are using improper technique and re-teach them, which proves to be an important benefit to the participating teams and their players.

Each Wednesday starting Sept. 2, PrepsKC will follow the progress of this program for these targeted schools and document how the use of InSite is improving the player protection. The weekly article will start with one featured school and repeat the process each week. We encourage you to check back next week to learn more about the participating schools and how InSite is helping them this season.