Missouri High Schools Challenged to Buckle Up

Submitted to PrepsKC

By Missouri Department of Transportation
Posted: September 3, 2014 - 6:11 AM

The Missouri Coalition for Roadway Safety is calling all Missouri high schools to take the challenge: The seat belt challenge. The Battle of the Belt Challenge in an opportunity to win cash and prizes for your school, while educating young drivers about safety belt use.

Young drivers are overrepresented in crashes both nationwide and in Missouri. Although comprising only 10 percent of Missouri's licensed drivers, they are involved in more than 24 percent of the fatal and disabling injury crashes. Traffic crashes are the leading cause of death for people 15-20 years old.

In 2013 seat belt usage for Missouri teens was 67 percent. This means that our teens are at a higher risk of being injured or killed if involved in a vehicle crash.

Battle of the Belt is a chance for students to educate their peers on why wearing seat belts are so important. 

There are two ways that schools can participate in the program:

  • Educational campaign to increase safety belt use, with surprise observational safety belt surveys before and after the educational campaign to determine the change in safety belt use among students.
  • Creation of a 30-second video public service announcement (commercial) promoting safety belt use among young drivers.

Along with the prizes provided by the state safety coalition, the regional safety coalition will provide the following:

  • For the Highest Overall, Most Improved and PSA winners in our region, up to 10 tickets per school to a Mavericks Hockey game at the end of March 2015.
  • Various incentive items that can be used during your campaign.

This statewide competition runs October 1 to November 8. Schools that want to participate must register online at the following internet site before September 26, 2014: www.modot.org/Safety/BattleoftheBeltChallenge.htm