View from the Press Box: Dion Clisso 8/6

Dion Clisso

By Dion Clisso PrepsKC Managing Editor
Posted: August 6, 2010 - 5:51 PM



A road trip is always a great way to get a few thoughts in. Last week I had the honor of driving back and forth to Omaha for a family wedding. With the drive, and some time on the golf course, I was able to reflect a little on the season ahead and what we have seen so far this summer.

One story that has jumped out to me in the last week or so is the Gardner-Edgerton logo debate. For those who haven’t heard the University of Texas thought that the Blazers’ logo was a little too close to the Longhorns.

We all know how people are about their logos and Texas is no different. I’m not sure how far along the discussions got, but no lawsuit was filed and after watching an interview with the person in charge of the Longhorns’ brand management, it sounds pretty small time.

As a side note the fact that a university has a department in charge of its brand management should tell you all you need to know about the state of college athletics. College sports are like major corporations these days and brand awareness and loyalty is paramount.

I can remember with Southwest Missouri State changed to Missouri State and ESPN showed a score with “Mizzou State” listed in a game. The University of Missouri quickly contacted ESPN and informed them there was only one Mizzou and no other school should be referred to with that name. Oh, and KU fans don’t think your school isn’t any better. Remember the Jayhawk athletic department ran a small t-shirt business out of town to protect its brand.

While some might think Texas was simply picking on the little guy, it really should be seen as a good thing for Gardner-Edgerton. If their sports teams weren’t winning and the school wasn’t growing like crazy, I doubt Texas would have wasted much time.

Congratulations Blazers, your one of the big boys now. The Longhorns came after you and it got a lot of people talking about Gardner-Edgerton. It goes back to the line “there is no such thing as bad publicity.”

Some would say the Blazers have arrived, but if you’ve been out in Gardner on a Friday night and seen the Blazers play some football, you know that Gardner-Edgerton has been here for a while.

Dion Clisso is the Managing Editor of PrepsKC. To reach him send e-mail to dion@prepskc.com.